Thanks Rickard Lyko for an inspiring conversation!

We just wrapped up an inspiring webinar with Rickard Lyko, founder and CEO of Lyko — one of the Nordics’ fastest-growing beauty and haircare companies. It was full of hard-earned lessons and honest reflections.

Rickard shared key lessons from Lyko’s impressive growth story, from navigating logistics and margins to leading with authenticity and long-term vision. He also offered valuable insights into the future of e-commerce, based on his own hands-on experience in scaling a digital-first retail company.

Rickard spoke about the journey of turning a small family salon into one of the Nordics’ leading beauty e-commerce companies. What stood out most was his down-to-earth approach to leadership and growth.

Here are a few key takeaways:

Building with family brings unique trust and long-term alignment — but also demands clear communication and role clarity.

Inventory and profit margins aren’t just backend concerns — they’re strategic levers. Knowing your numbers inside and out is what allows for smart decisions and sustainable growth.

Leadership is shared — sometimes you lead, sometimes you support. His philosophy: never ask your team to do something you wouldn’t do yourself.

It was a masterclass in combining sharp business thinking with grounded leadership. Huge thanks to Rickard for joining us and sharing so openly!

If you missed the webinar with Rickard Lyko — or if you’d like to watch it again — you can view it here

Don’t miss our next webinar on June 11 with Alexander Hars!

He’s a seasoned Swedish entrepreneur and investor with over 20 years of experience building and scaling tech-driven companies.

Alexander is the founder of Let’s Deal (acquired by Schibsted) and System OK (acquired by Roxio), and has invested in more than 35 companies across e-commerce, marketplaces, and SaaS.

In this conversation, he’ll share:

  • Hard-won insights from founding and exiting multiple startups

  • Strategies for sustainably scaling e-commerce and tech businesses

  • Key lessons from investing across a wide range of sectors — and more

Secure your spot and get ready for another session full of real-world lessons and inspiration. Sign up here!