A great webinar with Alexander Hars
Yesterday, we hosted a lunch webinar with Alexander Hars – serial entrepreneur, CEO and founder behind Alva, Let’s Deal and System OK. Today, he’s an active angel investor in 35+ companies across e-commerce, marketplaces, and SaaS.
After two successful exits, Alexander has stepped into the world of investing – bringing with him the same humility, curiosity, and long-term mindset that defined his entrepreneurial journey. During the session, he shared honest insights from his experiences and perspectives on today’s e-commerce landscape.
Here are some of our favorite takeaways:
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Get 100 people to love your product before you scale – loyalty and authenticity beat reach in the early days.
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Position yourself with a clear niche – narrowing your focus helps you stand out.
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Build a community, not just a customer base – brands like Sisterly Tribe show the power of belonging.
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Be profitable before you scale – organic growth and operational excellence are underrated.
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Transparency drives engagement – with your team and your investors.
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The hardest part is leading people – build psychological safety, clarity, and a shared customer focus.