Webinar: Marketing preparation for Black Friday

Black Friday is one of the biggest events in e-commerce, and preparation is everything. In our recent webinar, Vimal Plawankar shared his hands-on approach to creating successful Black Friday marketing campaigns that truly stand out in the crowd.

In the session, Vimal took viewers behind the scenes of his own campaign preparations, showing real examples of the materials and strategies he uses to plan for one of the busiest shopping periods of the year. From concept to execution, he walked through how to design impactful marketing activities that drive engagement and conversions.

Throughout the webinar, participants gained practical insights and actionable tips on how to optimize their campaigns, improve timing, and make the most of their marketing channels. Whether you’re a small business owner, part of a growing e-commerce brand, or simply looking to level up your seasonal marketing strategy, this session is packed with valuable takeaways.

Watch the full webinar recording to learn how to plan, execute, and refine your own Black Friday marketing strategy!