Future Retail Breakfast
Understanding the formation of a new market actor with Christian Fuentes
Start your day with networking and insights! Get your ticket here!
On October 21st, 2025, we’re bringing together e-commerce professionals for a morning of learning and collaboration at Mindpark Fabriken, Helsingborg.
Future Retail Breakfast is a monthly event designed to inspire and connect professionals in retail and e-commerce. Each session begins with a networking breakfast – a great opportunity to meet fellow entrepreneurs, exchange ideas, and discuss the latest trends and innovations. You’re welcome to join just for the breakfast, or stay for the following lecture if you’d like to dive deeper into the topic.
This time, we are welcoming Christian Fuentes, Professor of Marketing and Consumption at Lund University. Christian will share her research on E-Commerce Managers: Understanding the formation of a new market actor.
As e-commerce has evolved into a central part of retail, new roles and competencies have emerged to manage its complexity. Christian will present insights into how the role of the e-commerce manager has developed, what challenges these professionals face, and how they are shaping the future of the retail landscape. The study examines, among other things:
– What e-commerce managers actually do
– The skills required for the role
– Their position within companies today
A fascinating opportunity to gain insight into how e-commerce managers work and influence the industry!
Location: Bredgatan 11, Mindpark Fabriken, Helsingborg
Stay and work for the day!
After the session, you’re welcome to stay and work from Mindpark’s coworking space for the rest of the day. A day pass is included in your ticket, giving you access to an inspiring work environment where you can continue networking and put your new insights into action.
This event is a must for e-commerce professionals and managers looking to better understand the evolution of their role, gain fresh perspectives from research, and expand their network. Don’t miss this chance to connect, learn, and grow your business!
Get your ticket here!
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As a member, you get free access to all our events and become a natural part of our community. Meet entrepreneurs, e-commerce professionals, and creative people who share knowledge, experiences, and networks.
👉 Become a member today and grow together with us! Read more here
This event is part of the DigiScale project, with support from the EU. DigiScale is a training program with the purpose of helping small businesses grow digitally and become more competitive.
Through practical workshops and tailored guidance in areas such as e-commerce, social media, search engine optimization, AI tools, and circularity, participants gain the knowledge and tools needed to strengthen their digital presence and sales, while also integrating sustainability perspectives.The project is carried out in collaboration with local municipalities and business organizations to reach a wide target group. The expected result is that 75 companies in the region will strengthen their digital capacity, achieve sustainable growth, and become better equipped to compete both nationally and internationally.