Join our Future Retail Breakfast

Be inspired by the brothers Oscar & Anton Troedsson

Start your day with networking and insights. On September 23rd, 2025, we’re bringing together e-commerce professionals for a morning of learning and collaboration at Mindpark Fabriken, Helsingborg.

Future Retail Breakfast is a monthly event designed to inspire and connect professionals in retail and e-commerce. Each session begins with a networking breakfast – a great opportunity to meet fellow entrepreneurs, exchange ideas, and discuss the latest trends and innovations. You’re welcome to join just for the breakfast, or stay for the following lecture if you’d like to dive deeper into the topic.
 
This time, we are welcoming entrepreneurial brothers Oscar and Anton Troedsson to a new session with us. Their journey in e-commerce began in 2010 with the acquisition of Alphageek, which included roligaprylar.se. A few years later, the company was sold to Adlibris, and their focus shifted to an entirely new market – housing. By acquiring Polhus, they took on the challenge of scaling a business in a traditional industry in a completely new way.

With a clear strategy and a thorough transformation of the business model, they grew Polhus from a turnover of SEK 37 million to SEK 200 million in just a few years. A strong example of how to drive international expansion in e-commerce, even in an industry that wasn’t digital to begin with. During the session, Oscar and Anton will share their journey, the key decisions that made a difference, and the lessons they carry with them going forward.

Don’t miss the chance to be inspired by two entrepreneurs who prove that with the right strategy and execution, real growth is possible.

Location: Bredgatan 11, Mindpark Fabriken, Helsingborg

Stay and work for the day! After the session, you’re welcome to stay and work from Mindpark’s coworking space for the rest of the day. A day pass is included in your ticket, giving you access to an inspiring work environment where you can continue networking and put your new insights into action. This event is a must for e-commerce professionals looking to enhance their digital marketing efforts and expand their network! Don’t miss this chance to connect, learn, and grow your business!

Get your ticket here!

Become a member

As a member, you get free access to all our events and become a natural part of our community. Meet entrepreneurs, e-commerce professionals, and creative people who share knowledge, experiences, and networks.

👉 Become a member today and grow together with us! Read more here