Are you thinking about taking your brand beyond e-commerce and into the physical world?

There is a unique power in seeing your products on a shelf and meeting your customers face-to-face, but we know that the leap to a permanent storefront can feel both daunting and complex. That is why we want to highlight a fantastic opportunity offered by HBG City that lowers the barriers and makes it easier than ever to test a retail concept in the heart of Helsingborg.

Through the HBG POP UP concept, HBG City has prepared two fully furnished and designed spaces at prime addresses, just waiting for the right ideas to move in. This is a perfect chance for those who currently sell their products online but have long considered testing a physical presence. Whether you want to launch a fresh collection, trial a brand-new business idea, or simply build stronger relationships with your customers in real life, this setup provides everything you need to hit the ground running.

A turnkey solution for creative entrepreneurs

The entire idea is built on the premise that it should be easy to be bold. The spaces included in HBG POP UP are completely turnkey and ready for immediate move-in, saving you both time and energy. HBG City has removed the usual administrative hurdles and instead offers a fixed price where everything is included. This means you can focus on your business without worrying about hidden fees or unexpected costs. It is a seamless and flexible solution where you choose the rental period that suits you best, from two intensive weeks for a pop-up event to three months for a thorough market test.

These inspiring locations are situated at Stortorget 18, in the very pulse of the city, and in the vibrant Söder Gallerian at Södergatan 30. Both spots are carefully selected to give brands the best possible exposure where people move daily, and we truly applaud this initiative for bringing more life and variety to our city center.

Inspiration from circular pioneers

An inspiring example of how these spaces can be utilized is Rekomo, currently residing in one of the locations. Rekomo has built its business around sustainability and circular thinking by selling and renting out pre-owned office furniture. When we visited Fredrik Casta and his colleague, it was clear how well their philosophy, choosing secondhand first, resonates with city visitors. By using HBG POP UP, they can showcase design classics from brands like Kinnarps and Herman Miller in a way that digital channels can never quite replace, while contributing to a more sustainable retail landscape.

Seize the opportunity to grow in Helsingborg

Is it your turn to take to the streets? We want to encourage everyone carrying a retail dream or a successful digital concept to take this chance to spread their wings in a professional and secure environment. It is exactly these types of initiatives that make Helsingborg such an exciting city for entrepreneurs to grow in.

If you want to learn more about how to apply and get started, we highly recommend checking out HBG POP UP through HBG City’s channels. We look forward to seeing which new and exciting brands will emerge in the city streets next!